Journal

The questions drivers and their parents actually ask me, answered properly.

Almost everything I get asked comes down to money or time. What does this cost, how long does it take, and is it worth doing at all for a driver who isn’t in a factory seat yet. I answer the same questions on the phone most weeks, so I may as well write them down properly and send the link.

None of it is a sales pitch. Where a real price is useful I give the real price, including the ones that undercut me.

Race-week graphic — Indian Racing League at Kari Motor Speedway

What does a race-week graphic cost?

What the people selling them actually charge — roughly €25 to €175 once you have been through the UK specialists, the marketplaces and the freelancers — and the four things that decide where in that band you land.

Read it →

Next up: what to post between races, how to find sponsors for a karting season, and what belongs in a driver media kit.

Rather just ask me?

Tell me what you race and what you need. I’ll come back within two days.