What does a race-week graphic cost?
Somewhere between €25 and €175 for a single graphic. Where you land depends mostly on whether it was built for you or dropped into a template. Mine start at €40.
Under €25 you are almost certainly buying a template with your photo dropped in. Over €175 you are usually paying an agency’s overhead rather than getting a better graphic. Most junior drivers end up paying €35 to €60 for a single custom piece from someone who knows motorsport, and that is the band where you get a real cut-out, a background that was actually built, and your sponsors placed properly.
Here is what the people who sell these things charge. I checked all of it rather than guessing.
| Who | Price | What that gets you |
|---|---|---|
| On Track MarketingUK, the main specialist | €25–€60 | Three tiers, two-day delivery on all of them. The cheapest includes no revisions at all; the dearest includes two and full sponsor integration. |
| Fiverrmarketplace | €4–€130+ | The average social media designer there is €37. A new seller will do a banner for €9; a Pro seller charges €130 and up. |
| Freelancersgeneral market | €9–€130 a post | Simple marketplace posts run €4 to €17. Polished, on-brand work from someone experienced runs €34 to €130. |
| Design by Munk | €40–€105 | €40 for one piece, €75 for poster and timetable, €105 for the whole weekend. Half price on a monthly plan. |
What moves the price
Whether it is a template or a blank canvas matters more than everything else put together. A template is a finished layout where your photo goes in a hole and the text gets swapped — minutes of work, and it should cost under €25. A built graphic starts empty: you and the car cut off their backgrounds by hand, a new background constructed and blended, everything graded into one colour world so it reads as a single photograph rather than three pasted together. You can spot the difference once you know what to look for, because on a template the driver and the car have slightly different lighting from the background.
Then there is revisions, which is the thing people forget to ask about. On Track’s cheapest tier includes none, so if the headline is wrong that is a new order. A good third of the gap between their cheapest and dearest option is really about being allowed to change your mind.
Sponsor integration is the third. One logo in a corner is trivial; six sponsors at the sizes their contracts require, in the same place on every piece across a weekend, is real work — and it is the part that matters to the people funding your season. Turnaround is the fourth, and the cheapest to control: two days is the normal promise everywhere, so send things a week out and you never pay a rush fee.
One thing worth knowing before you start looking. Search “motorsport graphics” on a marketplace and most of what comes back is liveries and vehicle wraps, which is the design that goes on the car. That is a different job from the posts that go on your feed.
So what should you pay?
For a one-off where the stakes are low, €25 or a marketplace gig is fine — just accept you probably get no revisions. For a weekend you want to look right, €35 to €60 a piece is the honest number. For a full season, stop buying per graphic: a monthly arrangement is cheaper per piece and everything matches by default. I would not pay more than about €150 for a single social graphic unless it is going somewhere other than social media.
Ask two questions before you pay anyone. Is this built from scratch or from a template, and how many changes do I get. The answers tell you more than the price does.
Mine are €40 for a single piece, €75 for poster and timetable, €105 for the whole weekend, with changes included until you are happy. Not €25, because every piece is built from a blank canvas. Not €175, because I am one person in Denmark rather than an agency. The breakdown is on the race-week graphics page.
On Track Marketing’s tiers came from their own product page in September 2026. The Fiverr average and freelance ranges come from published 2026 rate surveys. Both were quoted in pounds and dollars and are converted here at the rates on 9 September 2026 — a pound was €1.16 and a dollar €0.86 — and rounded. Prices move, so treat the ranges as a shape rather than a quote.
Want a price for your next round?
Tell me what you race and what you need. I’ll come back within two days.